Istanbul Sales, When Does It Start and Stop

Picture of sales sign in Istanbul, Turkey.

by Erlend Geerts

in Shopping

When is the best time to catch Istanbul sales? When do summer sales start in Istanbul? Will the sales season still be on when I’m in Istanbul? I often get these kinds of inquiries via the comments sections or through our contact form. And for all the right reasons.
When it comes to shopping, Istanbul offers a good variety of world famous brands as well as high quality local designs and brands. Whether you browse the numerous shopping malls all over the city or find your way to local designer shops. So, what’s the deal with Istanbul’s sales (indirim) dates?

There Are No Fixed Istanbul Sales Dates

This may come as a small shock to you, but there is no real official (government controlled) sales period — for either season. And if there is, it’s twisted and bended just like the traffic rules. Basically, sales are almost all year long! There is a good reason for that of course.

Some brands launch their collections in four different seasons. So when the coming season is close, they put the previous seasons’ items on sale. Some brands on the other hand, have collections divided into two seasons only: their Fall&Winter and Spring&Summer collections. Naturally, their sale time is different than the previously four-season brands. Moreover, any special day is an excuse to launch special campaigns and/or discounts. You’ll see special sales appear for New Year, Mother’s Day, Valentine’s Day and the eves of religious days.

This doesn’t mean you can’t plan your trip and be 99% sure to land the biggest discounts. Luckily, there is some kind of certainty.

Winter Sales in Istanbul

Sales in Istanbul, Turkey. Buy one, get the second at 50%.

This sales ad says: buy 1 pair of jeans, get the 2nd at 50%.

Winter sales start around mid-December or at the beginning of January, with discounts starting at 30% and going up to 50%. Some brands stick to this rate only and do not offer any further discounts. Some brands have a second wave though, with mostly 45 or 50% off the price. And to get rid of the last piece, they even go as high as 70% latest in April. The best time for winter sale shopping is the first sale in my opinion. The logic is simple: some sizes like M and L are in huge demand and sell out quicker than the others, at least in Turkey.

Summer Sales in Istanbul

Summer sales basically start when the temperatures tend to rise again. This can be any date between the beginning of June to even the first week of July. Again, depending on the season division as mentioned earlier. I would recommend to go shopping latest the first week of July to get the best of summer sales. By mid-August, the summer sale will be over its peak. By then you’ll either strike a golden deal, or get really frustrated that you can’t find that exquisite piece in your size or the color you like.

What's Next

Ola May 15, 2012 at 11:57 pm

And what about the shopping festival? From 9-29june? There is no high sales in that period?

Erlend Geerts May 18, 2012 at 8:36 am

Yes, there will be sales then too, but not as a rule of thumb. As I said in the article, you can find sales almost year round.

miro June 11, 2012 at 9:55 pm

Hi, plz its better to go in first july or mid of august to catch the best thanks??

Erlend Geerts June 16, 2012 at 2:09 pm

I would say the end of July :-)

sanaz June 24, 2012 at 2:32 pm

what about july? last year I went to istanbul 26 of july and every shopping center were in sale!
what about this year?

Erlend Geerts June 25, 2012 at 1:41 am

Dear Sanaz, you’re right, there are sales. They start at 20%, then 30, etc all the way to 70 often. Of course, the longer you wait, the higher the discount but the less choice.

miro June 26, 2012 at 6:35 pm

Thanks for answering, but i can’t go in this time so the mid of august is a good time for sale? and does the shops open in the feast? Thanks

Maria August 5, 2012 at 1:20 pm

Hi, Thank you for the article, I would like to have a trip to turkey and do shopping 😛 Could you tel me from now on when is the better time to go there?

Thank youu

Erlend Geerts August 6, 2012 at 6:11 pm

Now! I’m not kidding. Many shops currently have sales of 50 to 70%. Just like it says in the article.

Ashish August 26, 2012 at 8:59 pm

I am planning to go to istanbul in Feb for the first time.
Do let me know where i can get my leather clothes at the cheapest possible prices.

Erlend Geerts August 27, 2012 at 7:17 pm

I’d suggest to visit the grand bazaar, or the shop mentioned in our latest locals share articles. Please do bargain!

ruby September 3, 2012 at 2:22 am

hiii,i will go to turkey in first october could you please tell me what about summer cloth or this is the end of summer and i will find just awinter cloth, also i want to ask about the wether in this days 10ct–25oct.thanks so much

Erlend Geerts September 3, 2012 at 10:32 am

Hi Ruby,

Yeah, by then the focus will be on winter clothes. Summer sale has ended a few weeks ago. Check this article out about when to visit Istanbul for a city trip or holiday for a bit more info on the weather.

Maha October 31, 2012 at 12:23 pm

Hi, Thank you for the article, I am planning to go to istanbul in the last week of November, as i got from your article this time there is no sale ??? :(

Erlend Geerts October 31, 2012 at 5:56 pm

Hi Maha,

Indeed no real sale season now.

Hela October 31, 2012 at 9:08 pm

I went to turkey this summer at the last week of august, sales were great! up to 70% in mostely all boutiques and famous brands!
By the first week of september, all of the sales were done and prices got very high!

But Istanbul is more than just shopping<3 ! I fell in love with tha city !

Erlend Geerts November 1, 2012 at 7:18 am

Thanks Hela,

I couldn’t agree more. Istanbul has so much more to offer than just shopping.

Nano November 11, 2012 at 1:39 pm

Hi Erlend
What about the beginning of Feb . is there sale at that time?
Could you suggest any shops for fabrics and curtains?
Are there any outlets, like the ones in Germany and USA with all brands but cheaper prices?
Many regards

May November 23, 2012 at 10:19 pm

Hi, I am planning to come to Istanbul on November 30th to buy some cloths for my shop? Will there be light cloths or all heavy winter stuff! I am looking for light to medium cloths as we don’t have a real winter in my country?.. Will I find some stuff in osman bey area or shall I cancel my trip!!
Much appreciated

Erlend Geerts November 23, 2012 at 11:33 pm

Hi May,

The focus will be on winter clothing, but don’t expect winter clothing here to be as ‘heavy’ as compared to North America or Northern Europe.

Kind regards,

mitra December 3, 2012 at 8:23 am

I am moving to Norway in few days and as the price are so high there, I was planning to visit Istanbul before I go. Do you think, I can get a good discount around mid december (17 to 20)?

Erlend Geerts December 3, 2012 at 10:08 pm

Hi Mitra,

I don’t know what country you are travelling from, but prices here will always be cheaper than in Norway, with or without sales.

Happy shopping,

Rana December 6, 2012 at 5:53 pm

Hi Erlend, thank you for the article. My husband and I are planning to visit Istanbul on 29 dec 2012 for one week to celebrate the new year’s party. We would like to visit the grand bazaar during our trip. Can you please let us know whether the grand bazaar would be open around these dates? Many thanks.

Erlend Geerts December 9, 2012 at 4:48 pm

Hi Rana,

The Grand Bazaar will be open, except on Sundays and of course New Year’s Day.

Kind regards,

Dan December 10, 2012 at 1:19 pm


I’m planning to visit istanbul in December 29th and leave on the 1st of January? is there a 50% sale at that time? if not when the sales starts???


Erlend Geerts December 12, 2012 at 4:29 pm


Winter sales are slowly starting now, but 50% is probably reserved for after the New Year.


Ann January 8, 2013 at 7:26 am

Hi Erlend,
Thank you for the informative article. I note the best sales seem to be in Aug/Sept. I was planning a trip late this month or early Feb. Any luck for me please?


Erlend Geerts January 9, 2013 at 1:04 pm

Hi Ann,

Winter sales are going on now, not sure if there will be anything left by February.

Kind regards,

Gaurav January 8, 2013 at 9:18 pm

are there discounts on electronic items as well ? for example – apple products like macbook and imac ?

Erlend Geerts January 9, 2013 at 1:02 pm

Hi Gaurav,

No, electronic devices are rather expensive here. But of course you could try to buy without VAT.

Kind regards,

schola January 29, 2013 at 9:46 am

Hi, am planning to visit turkey to do bulk shopping for resale around end of March to concerned if I will get good discounts for cloths am interested in which are more like summer cloths since in my country their is no winter season. Kindly advice me.

Erlend Geerts January 29, 2013 at 2:12 pm

Hi Schola,

You won’t find discounted summer clothes in March or April since then summer still needs to start. Summer clothing discounts starts in July, and peaks towards August.

schola February 5, 2013 at 2:07 pm

hi, is there any available shop from turkey where someone is able to shop and ship online. Regards

Hafssa February 12, 2013 at 1:37 pm

Thank you very much Erlend for your interesting answers. I would like to visit Istanbul by the 13th of September, I don’t know if the fall winter season starts at early September or until October?
Thanks again for your precious answers.
Best Regards,

Erlend Geerts February 18, 2013 at 4:58 pm

Hi Hafssa,

In October there will be for sure discounts on fall clothing, the beginning of September may be a bit early.

Kind regards,

maryam February 20, 2013 at 12:50 pm

Hi, please let me about sales in Feb. I have heared there is a big sales in end of feb. in istanbul.
thank you

Erlend Geerts February 20, 2013 at 5:44 pm

Hi Maryam,

That is correct. It started a few weeks ago, and is about to end.

Kind regards,

khumy March 3, 2013 at 3:34 pm

Hi i am planning on opening a shoe shop towards the end of year…I was told that turkey could be a good place to buy shoes in bulk….but my sources didnt know where exactly i could go for that….i would like ladies high heeled shoes,mens shoes and flat shoes…a bit of accesories and a few casual clothes….I am planning to go to istanbul on the 21 july…will i find goos sales then?
thank you in advance..

Erlend Geerts March 4, 2013 at 5:27 pm

Yes Khumy, you should find sales by then.


khaled April 10, 2013 at 4:40 pm

when is the summer collection redy in shops?

Erlend Geerts April 12, 2013 at 6:35 pm

Hi Khaled,

Let’s say 35% has arrived already, the rest should be here by mid May.


Aalaa April 14, 2013 at 11:38 am

Hi Erlend,

Thanks a lot for this useful article, I am planning to visit Turkey by either mid June,first July or mid August which date would be better for shopping, weather,…etc ?


Erlend Geerts April 14, 2013 at 3:49 pm

Hi Alaa,

I would go for mid June.


alaa hassan April 14, 2013 at 6:01 pm

Hi Erlend,
i want to go to turkey this summer but when is the best time in sale as ramadan is earlier this year..will it begin before ramadan???
what about the feast will the shops open??

Erlend Geerts April 15, 2013 at 7:42 am

Hi Alaa,

I expect the sales to start before the Ramadan, yes. Shops are open all the time, except the first morning or day of the Sugar Feast.


Deejay April 14, 2013 at 10:33 pm

Can I expect some sales in the 1st week of May? Which would be the best places to shop for kids?

Erlend Geerts April 15, 2013 at 7:39 am

Hi Deejay,

No general sales at that time.


Nourhane April 15, 2013 at 11:35 am

Hi Erlend,
Do you recommend visiting Turkey in first week of July or the latest of August for shopping.

Thank you :)

Erlend Geerts April 15, 2013 at 7:22 pm

Hi Nourhane,

I would go for the second or third week of July :-)


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